The Influence of Doctors' Online Reputation on the Sharing of Outpatient Experiences: Empirical Study.

Yang Wang Hong Wu Xueqin Lei Jingxuan Shen Zhanchun Feng

Published in: Journal of medical Internet research (2020)

Our research contributes to both theory and practice by extending the current understanding of the impact of individual reputation on consumer behavior. We investigate the moderating effects of organizational reputation and consumer characteristics in online health communities.

Keyphrases

health information
social media
healthcare
mental health
primary care
public health
quality improvement