Advertising patterns of a fast-food chain on social media in Brazil.
Jéssica Moreira da SilvaJuliana de Paula MatosMichele Bittencourt RodriguesLaís Amaral MaisRafael Moreira ClaroPaula Martins HortaPublished in: Public health nutrition (2021)
The advertising patterns of the fast-food chain on three social media platforms were commonly directed to children and addressed price, discounts and the celebrities' universe. The findings of this study corroborate other data in the literature regarding unhealthy food advertising on social media. This study discusses the urgency of regulating food advertising content on this medium.