Impact of the third national 'Be Clear on Cancer' Breast Cancer in Women over 70 Campaign on general practitioner attendance and referral, diagnosis rates and prevalence awareness.
Judith EberhardtChloe Jayne BrightCarolyn GildeaOsa AdegheVivian MakLizz PaleyJonathan LingLucy Ellis-BrookesPublished in: European journal of cancer care (2022)
Future campaigns should focus on harder-to-reach women and include GPs as targets as this campaign showed a potential to affect referral behaviour.