"My Aim Is True": An Attribution-Identity Model of Ally Sincerity.

Advantaged group members (e.g., men, White Americans) can act as allies for disadvantaged groups (e.g., women, Americans belonging to minoritized racial groups), but members of disadvantaged groups sometimes have reason to question whether their motives are sincere. We argue that members of disadvantaged groups view advantaged group allies as more sincere when they support equality when they do not stand to benefit from it and even when they stand to lose. We also argue that members of disadvantaged groups view advantaged group allies as more sincere when their support for equality goes beyond expectations for their advantaged group, consistently over time, and is not limited to particular situations, forms, or contexts. Members of disadvantaged groups like sincere allies, want to work with them, and feel safe around them. Sincere allies also serve as moral exemplars to other members of advantaged groups.