Consequences of Gift Giving in Online Health Communities on Physician Service Quality: Empirical Text Mining Study.
Li PengYanan WangJing ChenPublished in: Journal of medical Internet research (2020)
This study is among the first to explore gift giving in online health communities providing both important theoretical and practical contributions. All of our results suggest that gift giving online is of great significance to promoting effective physician-patient communication and is conducive to the relief of physician-patient conflicts.