The social sciences needs more than integrative experimental designs: We need better theories.

Almaatouq et al.'s prescription for more integrative experimental designs is welcome but does not address an equally important problem: Lack of adequate theories. We highlight two features theories ought to satisfy: "Well-specified" and "grounded." We discuss the importance of these features, some positive exemplars, and the complementarity between the target article's prescriptions and improved theorizing.