In this article, I discuss the radical gender equality reforms in the Autonomous Administration of North and East Syria (AANES), also known as Rojava, and how they have affected women's lives since the implementation of the Women's Law in 2014. Based on 40 in-depth interviews, eight group interviews, and participant observation, this ethnographic study illustrates how the ideal of the "free" woman permeates society in North and East Syria, prescribing desired forms of behavior and appearance. Drawing on the literature on gender and nationalism in postcolonial processes of state building, my study provides an analysis of the AANES' gender discourse that considers the real-life governing effects of the reforms. Building from the Foucauldian premise that modern power engenders disciplinary practices, I examine how awareness-raising efforts and education seminars establish new forms of control in the public sphere. I contend that the reforms operate as governing tools and, as such, shape women's subjectivities. Engendering both discipline and resistance, they result in the emergence of new subjectivities that are not entirely determined by either ideology or by patriarchal structures.