Development of a Naturalness Preference Scale.
Shawna F BayermanMeng LiAdnan SyedLaura D SchererPublished in: Medical decision making : an international journal of the Society for Medical Decision Making (2023)
This research created and validated a scale to measure individual differences in naturalness preference in 3 domains: medicine, food, and household products.This study confirms that the strength of the naturalness preference differs in different domains.An important and timely finding is that higher scores in the naturalness preference medical subscale are associated with belief in COVID-19 misinformation and reluctance toward COVID-19 vaccination.