Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review.

Eva L Jenkins Jasmina Ilicic Amy M Barklamb Tracy A McCaffrey

Published in: Journal of medical Internet research (2020)

Credibility and authenticity are important concepts studied extensively in the marketing and communications disciplines; however, further research is required in a health context. Instagram is a less-researched platform in comparison with Facebook and Twitter.

Keyphrases

social media
health information
healthcare
public health
mental health
risk assessment