Characters matter: How narratives shape affective responses to risk communication.
Elizabeth A ShanahanAnn Marie ReinholdEric D RaileGeoffrey C PooleRichard C ReadyClemente IzurietaJamie McEvoyNicolas T BergmannHenry KingPublished in: PloS one (2019)
In risk communication, characters matter in audience experience of narrative transportation as measured by affective responses.
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