Rational framing effects and morally valid reasons.

I argue that the scope of <i>rational framing effects</i> may be broader than Bermúdez assumes. Even in many "canonical experiments," the explanation of the judgment reversals or shifts may refer to reasons, including moral ones. Referring to the Asian disease paradigm (ADP), I describe how non-consequentialist reasons related to fairness and the distinction between doing and allowing may help explain and justify the typical pattern of choices in the cases like ADP.