Converting Visitors of Physicians' Personal Websites to Customers in Online Health Communities: Longitudinal Study.

Published in: Journal of medical Internet research (2020)

This study contributes to the electronic health literature by investigating the conversion rate of online health communities and the effect of multisource online health community information. This study also contributes to understanding the drivers of conversion rate on service websites, which can help to successfully improve the efficiency of online health communities.

Keyphrases

health information
healthcare
mental health
public health
social media
primary care
health promotion
human health
climate change