"Friendly reminder: hi! It is that time again ☺": understanding PMTCT care text message design preferences amongst pre- and post-partum women and their male partners.
Natabhona M MabachiMelinda BrownCatherine WexlerKathy GogginMay MalobaDama OlungaeBrad GautneySarah Finocchario-KesslerPublished in: BMC public health (2021)
Overall, participants favored content that was brief, cheerful, and emotionally appealing.