Nursing work environment, professional self-actualization and marketing of the nursing profession: Cross-sectional study.

Nurses' perception of their work environment and holding a master's degree in nursing were associated with their involvement in promotion activities [R 2 = 0.27, F(4, 113) = 10.4, p < .001]. Nurses' perception of their work environment was associated with their sense of professional self-actualization [R 2 = 0.21, F(2, 121) = 16.5, p < .001]. Nurses' sense of professional self-actualization did not contribute to the explanation of variance in their involvement in promotion of the nursing profession.