Theory-Based Design and Development of a Socially Connected, Gamified Mobile App for Men About Breastfeeding (Milk Man).
Becky Kate WhiteAnnegret MartinJames Angus WhiteSharyn K BurnsBruce R MaycockRoslyn Carmel GigliaJane Anne ScottPublished in: JMIR mHealth and uHealth (2016)
To our knowledge, Milk Man is the first breastfeeding app targeted specifically at men. The development of Milk Man followed a best practice approach, including the involvement of a multidisciplinary team and grounding in behavior change theory. It tested well with end users during development. Milk Man is currently being trialed as part of the Parent Infant Feeding Initiative (ACTRN12614000605695).