Loss Aversion and Current, Former, and Never Smoking Status.
Eric A ThrailkillMichael DeSarnoStephen T HigginsPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)
Low loss aversion is a risk factor for cigarette smoking. This study reports higher loss aversion among individuals that endorsed never-smoking and former-smoking status in comparison to those endorsing current cigarette smoking. Loss aversion may influence or be influenced by a change in smoking status.