COVID-Washing in US Food and Beverage Marketing on Twitter: Content Analysis.
Krystle A TsaiOmni CassidyJosh ArshonskySara BondInés M Del GiudiceMarie A BraggPublished in: JMIR formative research (2022)
Our findings point to a concerning marketing tactic in which major food and beverage companies promote unhealthy foods and sugary beverages during the COVID-19 pandemic. Given that nutrition-related diseases such as obesity and diabetes are risk factors for COVID-19 morbidity and mortality, food and beverage companies should reduce the promotion of unhealthy products to help decrease the prevalence of health conditions that place people at higher risk for severe illness and death due to COVID-19.