Aesthetics as a common denominator for moral and commercial judgments.
Xuanyu WangFabian SimmankDongxue ZhangYifan ZengSarita SilveiraTilmann H SanderYan BaoMarco PaoliniPublished in: PsyCh journal (2020)
Using fMRI, a core evaluation mechanism was found for aesthetic judgments with add-on neural activities for moral and commercial judgments. We propose that aesthetic evaluations serve as a basic core mechanism implicitly for moral and commercial judgments.