Integration of Web Analytics Into Graduate Medical Education: Usability Study.

Jackson Massanelli Kevin Wayne Sexton Chris T Lesher Hanna K Jensen Mary K Kimbrough Anna Privratsky John R Taylor Avi Bhavaraju

Published in: JMIR formative research (2021)

Web analytics is a practical measure of a website's efficacy. Our data suggest that a modern website significantly improves user engagement. An up-to-date website is essential for contemporary GME recruitment, will likely enhance engagement of residency applicants with GME programs, and warrants further investigation.

Keyphrases

medical education
big data
electronic health record
social media
data analysis