Field sales force model to increase adoption of a novel tuberculosis diagnostic test among private providers: evidence from India.

Sarang DeoPankaj JindalManisha SabharwalAparna ParulkarRitu SinghRigveda KadamHarkesh DabasPuneet Dewan

Published in: BMJ global health (2021)

Field sales force model can generate additional demand for Xpert at private labs, but additional strategies may be needed to ensure its financial sustainability.

Keyphrases

healthcare
health insurance
single molecule
mycobacterium tuberculosis
emergency department
electronic health record
pulmonary tuberculosis
human immunodeficiency virus
affordable care act