Do evaluation and self-identification relate to self-reported and actual social media use?

The current results suggest that researchers and practitioners could benefit from using explicit evaluation and self-identification measures when predicting social media use, especially an evaluation measure since this measure also seems to relate to actual social media use. Study 2 was one of the first to test the ecological validity of social media use measures. Although implicit measures could provide benefits for predicting social media use, the current studies did not show evidence for their predictive utility.