Regulatory Focus and the Effect of Nutritional Messages on Health and Well-Being: The Case of Red Meat Intake.
Mauro BertolottiValentina CarforaPatrizia CatellaniPublished in: Applied psychology. Health and well-being (2019)
Emphasising the avoidance of organic diseases appears to be an effective strategy to involve individuals and reduce their intention to eat red meat, especially when they have a predominant prevention focus.