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What Strategy Is Better for Promoting COVID-19 Vaccination? A Comparison Between Gain-Framed, Loss-Framed, and Altruistic Messages.

Zepeng GongZhiwei TangJie Li
Published in: Annals of behavioral medicine : a publication of the Society of Behavioral Medicine (2021)
This study suggests that a loss-framed information dissemination strategy could be preferable to motivate vaccination willingness against COVID-19.
Keyphrases
  • coronavirus disease
  • sars cov
  • respiratory syndrome coronavirus
  • healthcare
  • health information
  • social media