What Strategy Is Better for Promoting COVID-19 Vaccination? A Comparison Between Gain-Framed, Loss-Framed, and Altruistic Messages.
Zepeng GongZhiwei TangJie LiPublished in: Annals of behavioral medicine : a publication of the Society of Behavioral Medicine (2021)
This study suggests that a loss-framed information dissemination strategy could be preferable to motivate vaccination willingness against COVID-19.