Preferences in 'Jalapeño' Pepper Attributes: A Choice Study in Mexico.
Blanca Isabel Sánchez-ToledanoVenancio Cuevas ReyesZein KallasJorge A ZegbePublished in: Foods (Basel, Switzerland) (2021)
This paper contributes to the growing body of the 'Jalapeño' literature by explicitly investigating consumer preferences and willingness to pay for them.