Language Gap in Reach of "The Real Cost": Examination of a Federal Mass Media Campaign From 2017 to 2019.

Dale S ManteyStephanie L ClendennenFelisa A RuizCheryl L Perry

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2021)

This study highlights a social and cultural gap in the reach of the FDA's "The Real Cost" campaign. Agencies such as FDA should consider enhancing existing mass media campaigns to reach diverse communities, including the nearly 25% of youth who speak a language other than English.

Keyphrases

mental health
autism spectrum disorder
healthcare
physical activity
young adults