The Impact of Social Crowding on Consumers' Online Mobile Shopping: Evidence from Behavior and ERPs.
Danfeng CaiLian ZhuWuke ZhangHao DingAilian WangYao LuJia JinPublished in: Psychology research and behavior management (2021)
The current study provided neurophysiological response that social crowding negatively influences consumers' online purchase intention. Some implications for theory and practice were also discussed.