Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups.

Madison M FullertonJamie BenhamAddy GravesSajjad FazelEmily J DoucetteRobert J OxobyMehdi MouraliJean-Christophe BoucherCora ConstantinescuJeanna Parsons LeighTheresa TangDeborah A Marshall Jia HuRaynell Lang

Published in: BMJ open (2022)

) openly address any unknowns, (3) more is better when sharing data, (4) use personalised stories to reinforce PHM and vaccinations, (5) humanise the message by calling out contradictions and (6) focus on the data and keep politics out.

Keyphrases

public health
electronic health record
coronavirus disease
sars cov
big data
systematic review
social media
healthcare
data analysis
artificial intelligence