Enhancing Your Virtual Footprint: The School Nurse's Professional Health Office Website.

The public narrative of the role of the school nurse is about Band-Aids and management of acute illness and injury. The public does not understand that school nurses are responsible for so much more. Literature recommends that school nurses change the narrative of school nursing by the use of social media and websites, but school nurses are not using websites as evidenced by a national audit of websites and survey of school nurses. The school nurse website toolkit was developed to assist nurses in the development of their own professional practice websites, thereby enhancing their image to stakeholders and changing the public narrative of school nursing.