Who is being targeted by alcohol social media marketing? A study of Chinese young adults in Hong Kong.
Rufina H W ChanDong DongJiazhou YuJean H KimPublished in: Drug and alcohol review (2024)
The comparative effectiveness of indirect SMM on influencing young adults drinking intentions may be a form of peer endorsement of drinking. The pervasiveness of alcohol SMM and lack of alcohol SMM policies may indicate the need for greater alcohol marketing regulation in this region.