Anu Leppiman

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Dna Methylation

Coronavirus Disease

Top Venues

Journal of consumer behaviour

This page only lists publications with an associated author ORCID identifier.

Publications

Raouf Ahmad Rather, Linda D Hollebeek, Tan Vo-Thanh, Haywantee Ramkissoon, Anu Leppiman, Dale Smith
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement. Journal of consumer behaviour 21 (5) (2022)