Durairaj Maheswaran

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Decision Making

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Malika Malika, Durairaj Maheswaran
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms. Journal of the Academy of Marketing Science (2023)
Malika Malika, Durairaj Maheswaran
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms. Journal of the Academy of Marketing Science (2023)