Markus Blut

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Psychometric Properties

Randomized Controlled Trial

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science (2023)
Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science (2023)