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Prithwiraj Mukherjee
ORCID
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Psychometric Properties
Social Media
Top Venues
Journal of the Academy of Marketing Science
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This page only lists publications with an associated author ORCID identifier.
Publications
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Prithwiraj Mukherjee
,
Souvik Dutta
,
Arnaud De Bruyn
Did clickbait crack the code on virality?
Journal of the Academy of Marketing Science
50 (3) (2022)