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Did clickbait crack the code on virality?
Prithwiraj Mukherjee
Souvik Dutta
Arnaud De Bruyn
Published in:
Journal of the Academy of Marketing Science (2022)
The online version contains supplementary material available at 10.1007/s11747-021-00830-x.
Keyphrases
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psychometric properties
social media
health information
healthcare