Timothy Dewhirst

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 9

Top Topics

Replacement Therapy

Health Promotion

Artificial Intelligence

Smoking Cessation

Top Venues

Tobacco control

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

University of Guelph

This page only lists publications with an associated author ORCID identifier.

Affiliation History

University of Guelph

Canada

Professor :: Marketing and Consumer Studies

Publications

Timothy Dewhirst
'Proudly Canadian' and 'no Big Tobacco affiliation': STLTH e-cigarette advertising and positioning in Canada. Tobacco control (2023)
Timothy Dewhirst, Wonkyong Beth Lee, Lauren Czaplicki
Philip Morris International's Formula 1 Sponsorship-Linked Marketing: Transformation from Marlboro to Mission Winnow. Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)
Timothy Dewhirst
Lucky Strike advertising: the use of 'anaphora' as a rhetorical device to highlight 'smooth' as a cigarette product descriptor. Tobacco control (2022)
Timothy Dewhirst
Interplay of food and tobacco product descriptors and health claims. Tobacco control (2021)
Timothy Dewhirst
'Beyond nicotine' marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors. Tobacco control (2021)
Timothy Dewhirst
Natural American Spirit cigarettes are marketed as 'made different': the role of brand positioning and differentiation. Tobacco control (2021)
Timothy Dewhirst, Wonkyong Beth Lee
Kent cigarette brand marketing in the Republic of Korea: the role of a pioneering image, flavour capsules and leader price promotions. Tobacco control 29 (6) (2020)
Timothy Dewhirst
Co-optation of harm reduction by Big Tobacco. Tobacco control 30 (e1) (2020)
Timothy Dewhirst
British American Tobacco (BAT) and retail merchandising: Vype e-cigarette promotion in Ontario, Canada. Tobacco control 28 (e2) (2019)