Philip Morris International's Formula 1 Sponsorship-Linked Marketing: Transformation from Marlboro to Mission Winnow.
Timothy DewhirstWonkyong Beth LeeLauren CzaplickiPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)
PMI's continued sponsorship of Formula 1 is a strategic means of drawing attention to the company's "next generation products" and communicating their supposed "transformation." The company's sponsorship-linked marketing initiatives point to a need for Parties to enforce Article 13 of the WHO FCTC, which calls for a comprehensive ban on tobacco advertising, promotion, and sponsorship.
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