Virtual vs. real: exploring perceptual, cognitive and affective dimensions in design product experiences.
Marta PizzolanteSabrina BartolottaEleonora Diletta SarcinellaAlice ChiricoAndrea Gaggioli
Published in: BMC psychology (2024)
This study suggests the feasibility and potential of immersive VR environments as UX evaluation tools and underscores their effectiveness in replicating genuine real-world experiences.