Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research.
Sonia K GonzálezChristian GrovPublished in: Journal of American college health : J of ACH (2020)
Objective: To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). Participants: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. Methods: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. Results: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. Conclusions: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.
Keyphrases
- social media
- health information
- cancer therapy
- polycystic ovary syndrome
- deep learning
- healthcare
- convolutional neural network
- public health
- optical coherence tomography
- randomized controlled trial
- mental health
- drug delivery
- pregnant women
- metabolic syndrome
- machine learning
- colorectal cancer screening
- adipose tissue
- risk assessment
- climate change