Authenticity, Involvement, and Nostalgia in Heritage Hotels in the Era of Digital Technology: A Moderated Meditation Model.

Heritage hotels attract a large number of foreign and domestic tourists by offering luxurious experiences while also providing an opportunity to learn about the history, art, culture, tastes, traditions, and sentiments present in various eras in a region's history. The literature on heritage lodging buildings is still sparse, limited, and lacking in well-established empirical evidence. The purpose of this study is to examine the relationships between perceived authenticity, visitor involvement, and nostalgia in heritage hotels, with self-congruity serving as a mediator and digital technology as a moderator in the tested relationships. A total of 278 guests of heritage sites participated in this study and the data were analysed by a structural equation modelling and smart PLS program. The empirical results provide evidence that perceived authenticity and visitor involvement positively impact heritage hotel nostalgia experience, this relationship was strengthened by self-congruity as a mediator and was dampened by digital technology as a moderator. Additionally, the theoretical and practical implications regarding the application of these findings to the tourism and hospitality industries are discussed.