Neo-Traditional Medicines: Ethnographic Contributions to Conceptual Definition.

Since the end of 1970, the World Health Organization has encouraged the development of public policies that expand the approach to care and the therapeutic possibilities offered by its member states beyond technoscientific health care. In Brazil, the institutionalization of this approach is related to the promotion of popular and traditional knowledge associated with the usage of medicinal plants. With this convergence as an argumentative horizon, in this ethnography we examine the institutionalization of pharmaceutical services that have become known in Brazilian public health policy as living pharmacies. This term has been mobilized throughout the history of phytotherapy in Brazil and refers to the possibility of instituting the use of medications that expand care approaches and problem resolution possibilities beyond the domain of the biomedical sciences, evoking alliances with so-called traditional and popular knowledge and practices. For this, we propose and discuss the concept of neo-traditional medicines as a comprehensive-interpretative category, verifying the approximation and distancing points assigned to it in contemporaneous anthropological literature. Beyond the domain of science over other fields of knowledge, we argue in favour of this category in order to present new arrangements and social dynamics that define Brazil's medication policies.