Building on Liverman's critique of the Sustainable Development Goals (SDGs), I argue SDGs must be conceptualized as situated by (i) unpacking the black box of social, political and intellectual consensus behind indicators and (ii) reimagining development goals as dynamic performances that are uneven over time and space for both populations and individuals. Poverty, justice and other targets of SDGs are not a state of being but rather a punctuated experience for the individuals and populations in question. For the SDGs to be effective, they need to go beyond simple statistics to account for how situated, performative aspects of lives evolve, rather than as they are.