Racial preferences are sometimes encountered in the sphere of dating, romance, and sex. Using an experimental design, 100 White American participants and 100 American participants of Color were exposed to a mock dating profile that either contained a disclosure of racial preference (i.e., "White guys/girls only") or did not. Owners of a profile disclosing a racial preference were perceived as more racist, less attractive, and were also rated less positively in a global sense than owners of a profile that did not disclose a preference. Participants were also less willing to connect with them. Additionally, participants who viewed a dating profile disclosing a racial preference reported greater negative affect and lower positive affect than participants who viewed a profile that did not disclose a preference. These effects were largely consistent across both White participants and participants of Color. These findings demonstrate that racial preferences in the intimate sphere are generally responded to unfavorably, both by people for whom rejection is implied by the preferences and by people who are personally unaffected by the preferences.