Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.
Jaithri AnanthapavanHuong Ngoc Quynh TranBelinda MorleyEllen HartKelly KenningtonJames Stevens-CutlerSteven J BowePaul CroslandMarj MoodiePublished in: PloS one (2022)
The LiveLighter® campaign is likely to represent very good value-for-money as an obesity prevention intervention in Western Australia and should be included as part of an evidence-based obesity prevention strategy.