Impact of modified risk tobacco product claims on beliefs of US adults and adolescents.
Sherine El-ToukhySabeeh A BaigMichelle JeongM Justin ByronKurt M RibislNoel T BrewerPublished in: Tobacco control (2018)
Risk and exposure claims acted similarly on MRTP beliefs. Lower exposure claims misled the public to perceive lower perceived risk even though no lower risk claim was explicitly made, which is impermissible under US law.