Associations of Topics of Discussion on Twitter With Survey Measures of Attitudes, Knowledge, and Behaviors Related to Zika: Probabilistic Study in the United States.
Mohsen FarhadlooKenneth WinnegMan-Pui Sally ChanKathleen Hall JamiesonDolores AlbarracinPublished in: JMIR public health and surveillance (2018)
Our results demonstrated that it is possible to uncover topics of discussions from Twitter communications that are associated with the Zika-related attitudes, knowledge, and behaviors of populations over time. Social media data can be used as a complementary source of information alongside traditional data sources to gauge the patterns of attitudes, knowledge, and behaviors in a population.