Activation Versus Change as a Principle Underlying Intervention Strategies to Promote Health Behaviors.

Paschal SheeranJerry SulsAngela BryanLinda CameronRebecca A FerrerWilliam M P KleinAlexander J Rothman

Published in: Annals of behavioral medicine : a publication of the Society of Behavioral Medicine (2022)

The Activation Vs. Change Principle (AVCP) offers a theoretically grounded and parsimonious means of distinguishing among intervention strategies. By focusing on how strategies modify targets, the AVCP can aid interventionists in deciding which intervention strategies to deploy and how to combine different strategies in behavioral trials. We outline a research agenda that could serve to further enhance the design and delivery of interventions to promote target activation.

Keyphrases

randomized controlled trial
healthcare
mental health
physical activity
social media
health information
human health