Assessment of Implementation Outcome Measures for Positive Deviance Approach as a New Strategy to Promote Exclusive Breastfeeding: A Psychometric Follow-Up Study.

This study identified nine valid, reliable, well explained and correlated implementation outcomes which help to understand the success of PDA as a new strategy to promote EBF. Majority of outcome measures were highly rated by intervention participants, which suggests it is a promising approach in promoting EBF in urban community by PDs.