Can a health warning label diminish the persuasive effects of health-oriented nutrition advertising on ready-to-drink alcohol product packaging? A randomized experiment.
Erin HobinJustin ThielmanSamantha M ForbesTheresa PoonAriane Bélanger-GravelÉlisabeth Demers-PotvinAshleigh HaynesYe LiManon NiquetteCatherine ParadisVéronique ProvencherBrendan T SmithSamantha WellsAmanda AtkinsonLana VanderleePublished in: Addiction (Abingdon, England) (2024)
Health warning labels on alcohol packaging appear to be associated with lower product appeal, higher perceived health risks and reduced consumption intentions, even in the presence of nutrient content claims.