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In-clinic Versus Online Recruitment of Women With a History of Cervical Intraepithelial Neoplasia or Cervical Cancer to a Smoking Cessation Trial: A Post hoc Comparison of Participant Characteristics, Study Retention, and Cessation Outcomes.

Bethany Shorey FennellSarah R JonesSteven K SuttonCharles E HooglandCherell Cottrell-DanielsDavid W WetterYa-Chen Tina ShihVani N SimmonsYesenia P StephensDamon J VidrineJennifer I Vidrine
Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)
People with a history of CIN or cervical cancer recruited to a smoking cessation RCT online (vs. in-clinic) were more likely to have a diagnosis of CIN versus cancer and were more educated and health literate. Participants recruited online were more likely to be retained in the study and there were no differences in smoking abstinence rates at 12 months. Incorporating online recruitment increased the reach of tobacco treatment efforts to a larger and more diverse sample. This could reduce the burden of tobacco-related disease, improve CIN and cancer treatment outcomes, and reduce secondary malignancies and morbidity among this underserved group.
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