Students shooting videos to learn pharmacology.

Students conveyed universal factual therapeutic information in a uniquely South African context, using depictions that patients could relate to, and framed the information within the social circumstances of patients. The videos addressed various therapeutic topics, including some not covered in the module, and demonstrated that students were able to apply classroom knowledge in the health care environment. Students relayed complex concepts through visually innovative and easy-to-understand ways. Students conveyed universal factual therapeutic information in a uniquely South African context DISCUSSION: Health care practitioners should be responsive to the needs of their patients, which demands a sensitivity to local imperatives, social dynamics and economic realities. Although the principles of patient-centredness are taught in the curriculum, the depth of understanding evident in the videos demonstrated emergent learning from the hidden curriculum. Students can be architects of their own learning in creative and meaningful ways.